It doesn’t require a shelf-full of products to achieve runway worthy hair when combining science with nature’s finest ingredients. Derived from Brazil’s historically rich, cultural roots, Escova Progressiva reformed the direction of straightening treatments worldwide by introducing the use of the protein Keratin. ENCANTO delivers a superior and original Brazilian Keratin Treatment that has the power to restore elasticity and durability to hair’s true, natural condition - all while giving you the straighter, sleeker hair you desire. We empower our customers all around the world so that whether you walk from the bedroom to the boardroom or to the classroom, you can go confidently. We reinvented the standard for high-quality products; we perfected a formula for softer, shinier, frizz-free hair. We want perfect hair days to become the standard. We are ENCANTO.